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When choosing where to register a domain, such as a .pt, Portugal’s national extension, it is no longer just about price or convenience. Increasingly, businesses and individuals are seeking partners that align with their values. In the domain industry, this has given rise to Certified B Corporation™ (B Corp™) registrars: companies that meet the highest verified standards of social and environmental performance, accountability, and transparency.

Among these, Lexsynergy stands out as the first registrar globally to achieve B Corp™ certification, reflecting how sustainability and ethical governance can coexist with technical excellence in digital infrastructure.

B Corp™ certification, verified by the non-profit B Lab, recognises organisations that balance profit with purpose. To achieve certification, companies must demonstrate responsible operations across governance, community, environment, and customer impact.

For domain registrars, this translates into transparent processes, fair pricing, and a commitment to digital responsibility, ensuring that the business of managing online identities also contributes positively to society and the planet.

Lexsynergy’s certification underscores this approach. The company integrates ethical business practices into its operations, from open communication with clients to ensuring responsible use of technology and data.

Environmental responsibility has become an important part of how digital services operate. Some registrars are embedding sustainability directly into their business models, and Lexsynergy’s "One Domain, One Tree” initiative offers a clear example. Through the "One Domain, One Tree” initiative, the company plants a tree for every domain registered, including all .pt domains.

In partnership with Ripple Africa, a non-profit organisation supporting reforestation and sustainable livelihoods in Malawi, the company plants a tree for every domain registered, including all .pt domains. This means that each digital decision contributes to a tangible environmental benefit.

Such initiatives show how registrars can help link the digital world to real-world impact, turning a simple act like registering a domain into part of a broader sustainability effort.

Transparency is a core value within the B Corp™ framework and one that holds particular importance for the registrar sector. Registrants depend on trust: clear pricing, secure domain management, and reliable support.

Lexsynergy applies these principles by maintaining honest, all-inclusive pricing, knowledgeable client support, and secure domain infrastructure, such as registry lock options and DNS best practices. These are not just operational choices but reflections of a wider philosophy that prioritises clarity and responsibility in every interaction.

By adhering to these standards, B Corp™ registrars set an example for how accountability and service quality can go hand in hand.

The growth of B Corp™ certification within the domain industry signals a broader shift, one where digital infrastructure aligns with sustainability and ethics. As online spaces expand, so too does the responsibility to ensure that their foundations are fair, transparent, and environmentally conscious.

Through its B Corp™ certification and environmental initiatives, Lexsynergy demonstrates how a registrar can contribute positively to both the digital and natural ecosystems. Its approach serves as a model for others in the industry, proving that responsible business can drive long-term trust, innovation, and shared value.

In summary: Choosing a registrar aligned with the B Corp™ ethos means supporting a digital economy that values people and the planet as much as profit. As a Certified B Corporation™, Lexsynergy exemplifies how ethical business practices, sustainability, and technical excellence can come together to create a more responsible online world.